Ani .A.

Having set-up inhouse PR marketing departments in Australia & Asia + managing the start-ups of high-profile Visual Merchandising & PR agencies in Asia, Ani is a great resource for your team to tap into to complete singular tasks within tight deadlines, or to expand ‘Big Picture’ PR Mapping & Concepts to create memorable campaigns from inception to completion.

ONE favorite campaign I worked on is …..  Retained for a large Architecture Design firm with multiple portfolios, to devise an overarching Integrated PR Marketing Campaign for Public Brand Awareness  to promote their core business objectives and to bring in new business in Australia, as well as other office locations in Asia and the Middle East. This involved an unbiased PR audit & competitor analysis to nail down their unique voice, corporate culture, business methodologies & ROI in design, and winning projects. Creative direction for media photoshoots and videos including writing scripts, extensive media writing & pitching, & Q&A interviews. Achieving media clippings in 7 countries.

ANOTHER ... “I am passionate about contextualizing elements of ART & CULTURE in all my written & visual work.  In devising the Branding Narratives & Design for 50+ collaterals for Four Seasons Hotel Kyoto launch, I loved the research & the magic of intuitive feedback in sensitively meshing story themes of old, with an intelligent yet playful mix of the new – of bold motifs, colours, materials, written content, and cognitive relationships. Jungian myths & iconography used in modern Ads & Films to connect to consumers. The same in each culture if you dig deep. Therefore, the same themes and motifs can be used for different purposes & in different countries adapted to their local stories & society drivers.